No matter what business you’re in, you can’t engage customers without a steady flow of compelling copy. But if you want that dependable flow of quality copy, then you need to find a creative solution to the “content problem.” 

The “content problem” is that it takes a lot of time and effort to create the kind of valuable copy that positively impacts customer decision-making (and your bottom line). The universality of this “content problem” for small-to-medium-sized businesses, in particular, means plenty of marketers have tried to find solutions. Perhaps you have, too. These solutions often look like investing in a content mill, or hiring someone from a third-party platform who says they can deliver quality copy quickly and cheaply. And we know how that story ends: it costs you and the business more time and money than you bargained for, doesn’t solve the actual problem, and probably gives you heartburn to boot. 

Unfortunately, these aren’t solutions, they’re short-term Band-Aids. To solve the “content problem” at its root and for good, you need to reimagine the way your business writes, delivers, and uses copy. This is where Aboutable’s CopyMod framework can help. This innovative solution gives you a repository of high-quality modular copy blocks that are completely unique to your brand. So whenever you need copy for a webpage, advertisement, or any other marketing asset, you can go to your cache of interchangeable, mix-and-match content modules. You or anyone on your team can use it to easily create engaging messaging that represents your brand clearly and consistently with every customer experience. 

Ease the overwhelm, banish bottlenecks, and deliver on your brand promise every single day with access to a wealth of valuable content that will speed up your workflow without sacrificing quality.